We all got human rights, right?We just so happen to think little humans, little kids, have the inalienable right to play, and we all need to respect and encourage that! Why? Because it is through playing that kids can kickstart their cognitive development, something that, in the long run, will help them become fuller, more capable human beings.
While some of us were fortunate enough to have families that could afford toys for us. Unfortunately, some kids are not so lucky. Harsh economic situations still make it hard for a lot of kids worldwideto get their own toys. As a toy brand, all kids, even those with little chance of getting their hands on toys, deserve a chance to play. Thus, we periodically donateeducational toys to less fortunate children through our own charity program.
While the entertainment value of electronics is undeniable, we think kinds being outside beats of sitting in all day. According to research and our personal experiences, playing outside boosts kids' cognitive development in ways that just electronics can't. It is outside that they can learn about nature, the environment, the effects they had on it, and it has on them, and interact face-to-face with their peers. They will have all their life ahead to play with electronics. Yet,for their early stages of development, as pediatric research points out, there's nothing best for kids than to play outside.
Helping the kids return to nature requires we still have a 'nature' to return them to! So, we do our part in helping keep our planet green by incorporating as many sustainable materials as possible into the manufacturing of our educational toys.
Quite a few years back, on an unexpected trip through the least visited parts of Asia, I saw with my own eyes a village. Hidden deep into the mountainous areas of northern Thailand and full of children that went to school at a very old and rough-looking building. The economic situation of the whole village was similarly harsh. The scene was shocking, and it made me think about what I could do for them? They needed school supplies, sponsor school funds, etc. But there was also one thing they distinctly lacked that, for me, was startling: toys.
As having grown up average middle class, toys were never an issue for me; they were a given. That was definitively not the case for those kids. The economic situation of the village sure made it seem like getting their hands on some toys would be complicated, to say the least. So, why not use my brand to lend them a hand?
From the start, MUKAYIMO was initially thought to be, first and foremost, a toy brand that would provide educational toysfor children. It was our desire that, through our toys, we could help children return to nature, to get back outside and playinstead of sitting in, staring at screens all day. Better yet, it could also be a vehicle for putting toys in the hands of children that had none.For every toy sold, one could make its way into the hands of less fortunate children from a community we choose.
By taking advantage of what is possible through eCommerce, our toys could,hopefully, help children from all over the world discover once again what playing outside is like. And, in time, boost their cognitive development until the point that we could help them become fuller human beings when they grow up. All through having a lot of fun on top of that!
We want to offer fun, long-lasting educational toys to children from all over the world for them to learn, have fun,and make memories with.
While we sell toys, we are also acutely aware that there are a lot of children that don't have the means to acquire them.Thus, we periodically donate educational toys to those kids that are no likely to get their hands on them on their own. No kid should grow up without toys!
We are of the belief that playing outside it's the best way to play for children. It's fun, it puts no pressure on them,and it's a way for them to learn much more than just how to have fun.
Through our educational toys, we want to offer them away to 'return to nature,' to discover the wonders of the outside world on their own.